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Motherhood Undefined //
ALEX AND ANI MDay 2019 Influencer Campaign
10 diverse moms from around the country were tasked to capture what “Motherhood Undefined" looked like through their unique lens.
This campaign created disruption by capturing the not so glamorous moments of real life parents owning their truths.
Content was used across brand digital, social, OOH, retail and all influencer channels.
MY ROLE //
Campaign Concept
Digital Strategy
Talent Sourcing
Talent & Usage Negotiations
Budget Management
Influencer Strategy
Influencer Management
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